Ideas & Advice
A small business blog with helpful tips, practical advice and inspirational stories.
What we learned: Hiring employees & growing a staff
Hiring an employee is a major step for a small business owner. When you decided to start your business, you […]
Read MoreHow to launch & market your summer side hustles
Whether you’re a small business owner looking to branch out or just want to earn a bit of extra cash […]
Read More7 ways to increase small business customer engagement
You’ve probably heard the term ‘customer engagement’ while marketing your small business. Customer engagement encompasses all of the ways you […]
Read MoreAdding social media icons on business cards (and why social media is important)
How to add social media icons on business cards How social media can help your business It can make you […]
Read MoreHow to get online reviews for your business
When it comes to your business, don’t underestimate the power of online reviews. Picture this scenario: You’re craving a burger, […]
Read MoreEverything you need to know about TikTok for small business
Social media is one of the best places to market your small business and connect with your customers while driving […]
Read More22-step business start-up checklist
You want to start a business…congratulations! It’s an exciting adventure that is fulfilling, challenging and wonderful all at once. It’s […]
Read MoreWhy your business needs QR codes
Now more than ever, small businesses need creative ways to connect with their customers. Gone are the days of leisurely […]
Read MoreWhat we learned: The importance of heritage & a strong brand story
Family businesses are a key part of the small business community. We constantly see small businesses open their doors because […]
Read MoreAppointment cards: An easy way to make your business card work harder Small business owners spend a lot of time […]
Read MoreDesign inspiration: Stylish business card examples
Creating a business card design that won’t get lost in the shuffle, and that will generate interest in your brand, […]
Read More8 website merchandising tips for your online storefront
We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a website that makes the […]
Read MoreHow small business owners can celebrate Customer Appreciation Day
Customers are the people who keep your business going. And while it’s important to show them you value them every […]
Read MoreWhat Squid Game says about business cards & what it means for your business
*Disclaimer: If you haven’t had a chance to binge-watch South Korean Netflix series Squid Game, beware: Spoilers ahead!* Squid Game […]
Read MoreHow to choose & design a label
Personalized labels are an affordable way to add professionalism and personality to your products, packaging and more. But with so […]
Read MoreHow to respond to negative reviews as a small business owner
The internet is one of the first places people turn to when they’re searching for a new provider or service. […]
Read MoreRooted in community: How Kelly Polanco stands out at local events
One of the best places to showcase your small business is at a local craft fair or event.
Read MorePromotional Product Ideas: 5 Ways to Fortify Your Brand
Promotional products are a must-have for any marketing toolkit. Whether you’re looking to build connections with customers, expand your revenue […]
Read MoreReady, set, glow: How this woman-owned business continues to grow
To be successful, small businesses have to grow – whether it’s evolving their offerings or ensuring their customer bases continue […]
Read More9 postcard marketing ideas for small businesses
For any small business owner, coming up with new, inventive ways to market your business can be challenging. One tried-and-tested […]
Read MoreEmail marketing subject lines: 6 guidelines & best practices
Email is one of the most budget-friendly marketing tactics available to small businesses, but it is only effective when your […]
Read MoreHow to combine online and offline marketing strategies to build a small business community
Customers are the backbone of any successful small business. And if you want your small business to continue to grow […]
Read MoreMy marketing must-haves Redesign resolution: A new look sparks a brand transformation
A new year brings new opportunities for everyone...especially small business owners. And Jack Eller, owner and designer of Jack Eller Studio, is ready to take his jewelry brand to the next level.
Read More7 ways eateries can use QR codes
QR codes have made a comeback in the last few years – they’ve proven to be handy tools for all […]
Read MoreHow to use local SEO for small business
As a small business owner, you probably know that it is important to be searchable and accessible online. And prioritizing […]
Read MoreTrade show checklist: 7 steps for a successful event
Planning to attend a trade show? Awesome! This is a great chance for you to network, check out trends and […]
Read MoreHow to create the best restaurant merch in 5 steps
The food’s good and the drinks are flowing. You’ve invested in beautiful signage, menus and flyers – you may even […]
Read More6 unexpected ways to use stickers for small business
Stickers are amazingly versatile tools for promoting your brand. You probably showcase your branding on your essential marketing materials, like […]
Read More10 inexpensive giveaway ideas for trade shows
Searching for fun promotional giveaways can be challenging – especially when your budget is limited. The good news is that […]
Read MoreAdapting to change: Serving up something new with food truck-inspired takeaway
The COVID-19 pandemic threw a wrench in just about everyone's plans. Business owners were forced to adjust their operations and offerings, cope with complete lockdowns and adapt to change at a moment's notice.
Read MoreThe three you need: How to create a standout storefront
Summer is the perfect time for window shopping. And while that’s true every year, it’s especially true this year.
Read MoreThe three you need: Think outside the shop with a sidewalk pop-up
This is the perfect time of year to connect with customers...and you barely have to leave your storefront to do it.
Read MoreHow to write a clear marketing message that helps you stand out at events
Without a doubt, talking face-to-face with your customers is the most effective way to deliver a clear product message. Sharing […]
Read MoreCase Study: Events as a key marketing strategy
Nick Gold, managing director of motivational and keynote speaker bureau Speakers Corner, discusses how exhibitions were integral to the company’s […]
Read MoreEvent marketing tips: create a big impact on a small budget
Let’s face it, when you’re running a business, event marketing can feel like a costly expense. But it doesn’t have […]
Read MoreCreate a unique look for your business & watch it grow
Beautiful design can help grow your business – especially when it translates into branding that works everywhere your customers see […]
Read MoreBranding made for word-of-mouth marketing
As a small business owner, there are plenty of things you can do to make your brand stand out. But […]
Read MoreUnderstanding Logos
Why having a memorable and well-designed logo should be at the top of any small business’s list of priorities. As […]
Read MoreEvent branding: Give your recurring events a unique look
One of the best ways to create buzz for your small business is to hold an event...and if you can take advantage of warm weather, why not enhance a special event with an outdoor element?
Read MoreGet the look: Build a brand that builds a following
People love swag, whether it's a sweatshirt from their favorite brewery or a promotional tote bag from a local fundraiser.
Read MoreGet the look: Design that works everywhere you do
When it comes to branding your small business, consistency is key.
Read MoreShould you rebrand your small business?
The world – and small business – is constantly evolving. Maybe you started out as a coffee shop, but your […]
Read MoreTop 50 promotional products and trends to create brand loyalty in 2022
Promotional products have long been considered an effective marketing strategy for businesses looking to improve their brand recognition and drive […]
Read MoreTips for small business owners when working with designers
We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for his insights into how small business owners can […]
Read MoreDesign decoded: The top 12 easy to read fonts
How important is it to choose the right font for your website? With a legible font, your business’ message comes […]
Read MoreInfluencer marketing for small businesses: How it works and how to get started
These days, influencer marketing is one of the most buzzworthy strategies in the marketing world. Partnering with influencers can be […]
Read MoreBusiness card design ideas for different industries
We chatted with Mark LaRosa, a Creative Manager at Vista, for his insights on business card design. Read on for […]
Read MoreHow to create a logo for your gym or fitness studio
We chatted with Tristan LeBreton, Creative Director at 99designs by VistaPrint, for tips on getting the right look for any kind […]
Read MoreGet the look: Next-level product packaging
Packaging is just one part of a cohesive brand experience that can boost credibility across your marketing. From the colors to the typography, packaging design is a reflection of your brand identity
Read MoreHow to design a business card: 10 golden rules
A business card represents the next step in making your small business dream a reality. And for many potential customers, […]
Read More6 ways to make your product packaging market itself
Each time a customer buys something from your business, whether online or in-person, it’s a golden opportunity to get free […]
Read MoreHow to use the back of business cards: 11 creative design ideas
Your business card contains a lot of essential information about your business. Your logo should be loud and proud on […]
Read MoreYour guide to custom T-shirt printing, embroidery & design
Whether you’re creating team uniforms, promotional giveaways or event wear, printing custom T-shirts is a great way to get your […]
Read MoreThe Business of Color
What do your colors mean? When you think about a brand, what springs to mind? A logo? Their latest product? […]
Read MoreHow to create (& use) a logo for your yoga studio
We chatted with Tristan LeBreton, Creative Director at 99designs by VistaPrint, for tips on getting the right logo look for your […]
Read MoreBusiness Card Size & Dimension Guide
One Standard Size Standard business cards are 3.5″x 2″ – but have you ever thought about why most cards are exactly that […]
Read MoreThe best fonts for business cards
Picture this: You open a business card template and type your small business name. It looks dwarfed against the white […]
Read MoreThe Vistaprint Guide to Flyers
Well before phrases like “street marketing” and “canvassing” were invented, flyers were already viewed as a terrific way to get […]
Read MoreWhat information should you put on your business card?
Knowing what business card details to add and what to leave out helps create a card that’s both eye-catching and […]
Read MoreAttract attention with these signage design tips
We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a website that makes the […]
Read MoreHow to take professional photos at home
There’s a good chance your product and website photography is a customer’s first experience with your business. So the quality […]
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